Glamazon Beauty Salon

One of the most successful and rewarding projects I led at Mashrou Group was the launch of Glamazon Beauty Salon—a premium beauty destination aiming to stand out in a highly competitive market.

I was responsible for developing the entire market entry strategy, starting from deep market research to positioning, brand messaging, and social media rollout. The process began by analyzing the salon industry landscape in the UAE, identifying key trends, target audiences, competitors, and unique market gaps.

Key Contributions:

• Conducted a full market study to understand customer needs, pricing expectations, and service gaps.

• Developed a tailored marketing strategy that defined Glamazon’s brand tone, visual identity, service positioning, and launch plan.

• Worked closely with the design team to ensure that the salon's brand visuals aligned with its luxury, modern, and welcoming image.

• Built a content calendar and launch campaign, including social media teasers, influencer collaborations, and service showcases.

• Managed all client communications, adjusted strategy based on feedback, and oversaw outsourced contributors to ensure seamless delivery.

Thanks to this structured and insight-driven approach, Glamazon launched with strong brand awareness, customer interest, and clear market positioning—laying a solid foundation for future growth.

This project demonstrated how the right mix of research, creativity, and execution can turn a new business into a market-ready brand.

Meta Campaign for Impact – 7-Day Lead Generation Success

While working with Impact, I led a highly effective Meta (Facebook & Instagram) ad campaign focused on generating direct leads through messaging. The objective was to increase client inquiries within a short 7-day campaign window—and the results exceeded expectations.

I was responsible for the end-to-end campaign creation, including strategy, audience targeting, content design, ad setup, and performance monitoring.

What I Did:

• Developed a Click-to-Message campaign using Meta Ads Manager, targeting a highly specific audience segment.

• Designed compelling ad creatives and copy tailored to resonate with the target demographic.

• Conducted A/B testing to optimize ad performance.

• Monitored results daily, adjusting placements, budgets, and creatives to maximize impact.

Key Results:

• Reached the goal of 40 direct message leads in just 7 days

• Achieved strong engagement and click-through rates, with an excellent cost-per-result

• Generated real business conversations and inquiries, proving the effectiveness of the ad strategy

This project demonstrated the power of combining clear messaging, accurate audience targeting, and rapid optimization—all of which led to a successful lead generation campaign that delivered fast, tangible results for Impact.

Market Analysis for Rockwell Laundry

As part of my work in marketing strategy and business development, I conducted a full market analysis for Rockwell Laundry, a growing laundry and garment care service aiming to scale its operations and sharpen its market positioning.

The objective was to provide clear insights into customer behavior, competitors, pricing strategies, and brand positioning in order to support a more strategic expansion and marketing plan.

Key Areas of Focus:

• Industry Landscape Review: Assessed laundry service trends, including customer expectations, service models (pickup/delivery vs. walk-in), and digital booking behavior.

• Competitor Benchmarking: Analyzed local and regional competitors in terms of pricing, service packages, branding, and online visibility.

• Target Audience Profiling: Identified ideal customer segments based on location, service preferences, and spending habits.

• SWOT Analysis: Outlined Rockwell’s strengths, weaknesses, opportunities, and threats within its operating environment.

• Marketing Recommendations: Delivered a tailored strategy including positioning statements, promotional offers, branding improvements, and digital marketing ideas.

Impact:

• The analysis helped refine Rockwell’s service pricing and brand voice

• Guided the development of a localized marketing strategy that aligns with customer needs

• Informed future decisions around advertising, partnerships, and service packaging

My Journey with Mashrou Group

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At Mashrou Group Projects Management, I played a central role in driving client growth and delivering tailored marketing solutions. My mission was to attract and retain clients, build a strong internal team, and create systems that supported both creative and strategic goals.

As a team lead, I managed both in-house and outsourced collaborators, ensuring that each project was aligned with client expectations and delivered on time. I combined hands-on work with leadership responsibilities across content creation, brand strategy, and digital marketing.

Key Responsibilities:

• Client Relationship Management: Built long-term partnerships by understanding each client’s goals and translating them into custom branding and marketing solutions.

• Marketing Strategy & Research: Created strategic plans backed by research and performance data, helping clients stand out in their industries.

• Design & Creative Supervision: Oversaw brand design, identity creation, and interior concept visuals to bring client visions to life.

• Social Media Management: Led content creation, scheduling, and performance tracking on platforms like Instagram, LinkedIn, and Facebook.

• Outsourcing & Coordination: Managed external contractors and partners to support fast, flexible delivery without sacrificing quality.

Goals I Achieved:

• Increased client acquisition by building a professional outreach and follow-up process.

• Launched over 5 successful campaigns for clients in design, real estate, and service sectors.

• Built and managed a high-performing team, improving project turnaround time and creative output.

• Implemented a streamlined outsourcing model that allowed us to scale quickly and maintain quality across projects.

• Improved social media engagement by over 40% across managed accounts through strategic content planning and platform-specific optimization.

• Helped clients develop clear brand identities, backed by design systems and strategic messaging.

• the best ads  campaign was :

• 3 client deal = AED 200,000

• Ad spend = AED 816.44

• That’s a ROI of over 24,000%​

This experience allowed me to combine my creative background with business strategy, helping companies grow through strong branding, storytelling, and digital presence.

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Strategy & Market Study for Nailvanna Beauty Salon

For Nailvanna Beauty Salon, I led a full-scale market study and strategic planning project designed to position the salon as a modern, upscale, and trend-conscious beauty destination within the UAE’s competitive salon industry.

The goal was to develop a distinctive brand identity, understand customer needs, and create a strategy that ensured a successful launch and long-term growth.

Scope of Work:

• Market Research: Conducted in-depth analysis of the beauty and nail salon market, including service trends, pricing structures, and customer behavior.

• Audience Profiling: Defined the salon’s ideal target audience with insights into their lifestyle, beauty habits, and online engagement patterns.

• Brand Positioning: Crafted a unique brand tone and identity that combined elegance with accessibility—setting Nailvanna apart from competitors.

• Service Strategy: Helped develop attractive service packages, pricing tiers, and promotional bundles tailored to target customers.

• Marketing Plan: Built a digital-first marketing roadmap involving Instagram strategy, paid social ads, influencer partnerships, and referral campaigns.

Impact:

• The study empowered Nailvanna to enter the market with a clear vision and strong identity

• Established a foundation for effective customer engagement both online and in-store

• Provided actionable insights that guided branding, service design, and marketing content

• Supported the salon’s growth with a structured and data-driven approach to outreach and promotion

This project highlighted the power of combining creative thinking with strategic research to build a beauty brand that not only stands out but also thrives.